Business & Marketing

Profit margin, markup, selling price and contribution margin.

• Contribution Margin Calculator Contribution margin per unit and as a ratio, with the total and the profit left after fixed costs.
• Markup Calculator Markup from a cost and selling price, or the selling price from a cost and markup.
• Markup vs Margin Calculator Converts a markup to a margin or a margin to a markup, with a reference table.
• Profit Margin Calculator Gross, operating and net profit margin from your revenue and the costs at each level.
• Selling Price Calculator The selling price that gives a target margin, or the cost price that leaves a margin at a set selling price.

Gross and net profit, EBITDA, growth, working capital, burn and runway.

• Burn Rate and Runway Calculator Gross burn, net burn and how many months of cash a business has left.
• Cash Flow Calculator Operating cash flow from net income, non-cash items and working capital changes, and free cash flow.
• Days Sales Outstanding (DSO) Calculator How many days customers take to pay on average, from receivables and credit sales.
• EBITDA Calculator EBITDA and EBITDA margin, built up from net income or from operating profit.
• Gross Profit and Net Profit Calculator Gross profit, operating profit, net profit and margins from a simple income statement.
• Inventory Turnover Calculator Inventory turnover and days of inventory from cost of goods sold and stock levels.
• Revenue Growth Calculator Revenue growth between two periods, and the compound growth rate over several.
• Working Capital Calculator Working capital, current ratio and quick ratio from current assets and liabilities.

Commission, hourly and day rates, project pricing and employee cost.

• Billable Utilisation Calculator Billable utilisation from hours billed and hours available, and the revenue it brings at your rate.
• Commission Calculator Sales commission at a flat rate, or across up to four tiers with each rate applied only to its own band.
• Day Rate Calculator A consulting day rate from a target income and billable days, with an equivalent salary to compare.
• Employee Cost and Labour Cost Calculator The loaded cost of an employee and your total labour cost, from salary plus on-cost percentages you enter.
• Freelance Rate Calculator The hourly rate you need from your target income, business costs, non-billable time and holidays.
• Project Pricing Calculator A project price from estimated hours, hourly rate, contingency and expenses, with a target margin.
• Salary to Hourly Calculator The hourly rate from a yearly salary and your hours, or the salary from an hourly rate, before tax.

MRR, churn, retention, LTV, CAC and the Rule of 40.

• CAC Payback Calculator Months to recover customer acquisition cost on a gross margin basis.
• Churn and Retention Rate Calculator Customer churn, gross and net revenue churn, and retention rate over a month, quarter or year.
• Customer Acquisition Cost (CAC) Calculator Blended and paid customer acquisition cost from your sales and marketing spend and new customers.
• Customer Lifetime Value (LTV) Calculator Customer lifetime value from ARPA, gross margin and churn.
• LTV to CAC Ratio Calculator The LTV:CAC ratio, with LTV built from ARPA, margin and churn, and CAC from spend and new customers.
• MRR, ARR and MRR Growth Calculator Monthly and annual recurring revenue from customers and ARPA, and MRR growth from new, expansion, contraction and churned MRR.
• Net Revenue Retention Calculator Net and gross revenue retention from starting revenue, expansion, contraction and churn.
• Rule of 40 Calculator Rule of 40 score from revenue growth and profit margin.
• SaaS Quick Ratio Calculator The SaaS quick ratio from new, expansion, contraction and churned MRR.

Conversion, CTR, CPC, CPM, ROAS, email rates and A/B tests.

• A/B Test Significance Calculator Whether the gap between two variants is statistically significant, with p-value, uplift and the sample size to plan for.
• Click-Through Rate (CTR) Calculator Click-through rate from impressions and clicks, with clicks per thousand impressions.
• Conversion Rate Calculator Conversion rate from visitors and conversions, and how many more you need to reach a target rate.
• Cost Per Acquisition (CPA) Calculator Cost per acquisition from spend and conversions, with conversion rate, cost per click and what is left per conversion.
• Cost Per Click (CPC) Calculator Average cost per click from ad spend and clicks, with click-through rate and effective CPM.
• CPM Calculator Cost per thousand impressions, solving for the CPM, the total cost or the number of impressions.
• Email Open and Click Rate Calculator Open rate, click rate, click-to-open rate, bounce rate and unsubscribe rate for an email campaign.
• Marketing ROI Calculator Return on a marketing campaign from the extra sales it brought in, your margin and what it cost.
• ROAS Calculator Return on ad spend from revenue and spend, with the break-even ROAS for your gross margin.
• Social Media Engagement Rate Calculator Engagement rate of a social media post, by followers and by reach.

Pre- and post-money valuation, dilution and option value.

• Equity Dilution Calculator A founder or holder’s stake after up to three funding rounds and an option pool top-up.
• Startup Valuation Calculator Pre-money and post-money valuation and price per share, from the investment and the equity sold.
• Stock Option Value Calculator The cost to exercise employee options and the paper gain at a share price you assume, before tax.