Marketing

Conversion, CTR, CPC, CPM, ROAS, email rates and A/B tests.

• A/B Test Significance Calculator Whether the gap between two variants is statistically significant, with p-value, uplift and the sample size to plan for.
• Click-Through Rate (CTR) Calculator Click-through rate from impressions and clicks, with clicks per thousand impressions.
• Conversion Rate Calculator Conversion rate from visitors and conversions, and how many more you need to reach a target rate.
• Cost Per Acquisition (CPA) Calculator Cost per acquisition from spend and conversions, with conversion rate, cost per click and what is left per conversion.
• Cost Per Click (CPC) Calculator Average cost per click from ad spend and clicks, with click-through rate and effective CPM.
• CPM Calculator Cost per thousand impressions, solving for the CPM, the total cost or the number of impressions.
• Email Open and Click Rate Calculator Open rate, click rate, click-to-open rate, bounce rate and unsubscribe rate for an email campaign.
• Marketing ROI Calculator Return on a marketing campaign from the extra sales it brought in, your margin and what it cost.
• ROAS Calculator Return on ad spend from revenue and spend, with the break-even ROAS for your gross margin.
• Social Media Engagement Rate Calculator Engagement rate of a social media post, by followers and by reach.