Click-Through Rate (CTR) Calculator
Works out how often an ad, link or search result gets clicked.
Click-through rate
— %
Share sends a link that reopens these numbers. Copy details pastes the full breakdown as a list.
Clicks per 1,000 impressions —
Impressions per click —
Reading this —
The formula
CTR = clicks ÷ impressions × 100
An impression is one showing of an ad or link. One person can see it several times.
What to watch out for
Take both figures from the same report. Comparisons are fairest between the same placement and audience, because a different position or format changes the rate on its own.
Frequently Asked Questions
How do I calculate CTR?
Divide clicks by impressions and multiply by 100. 400 clicks from 20,000 impressions is 2.00%.
Is a higher CTR always better?
No. A vague or misleading headline can win clicks from people who leave straight away. Judge it together with the conversion rate and cost per conversion.