Conversion Rate Calculator
Works out your conversion rate and the gap to a target.
Share sends a link that reopens these numbers. Copy details pastes the full breakdown as a list.
The formula
conversion rate = conversions ÷ visitors × 100
The share of visitors who took the action you are counting, such as buying or signing up.
What to watch out for
Decide what counts as a conversion and whether you are dividing by visitors or sessions, then keep to it. Changing either changes the rate without anything really improving.
Frequently Asked Questions
How do I calculate conversion rate?
Divide conversions by visitors and multiply by 100. 150 conversions from 5,000 visitors is 3.00%.
Should I use visitors or sessions?
Either works if you stay consistent, but they give different answers. 150 conversions is 3.00% of 5,000 visitors and 1.88% of 8,000 sessions.
What is a good conversion rate?
It depends on what you sell, where the traffic comes from and what you count as a conversion. Your own past results are the most useful comparison.