ROAS Calculator
Works out how much revenue your ads bring in per 1 spent, and the figure you need to break even.
Share sends a link that reopens these numbers. Copy details pastes the full breakdown as a list.
The formula
ROAS = revenue ÷ ad spend break-even ROAS = 1 ÷ gross margin
ROAS measures revenue and not profit. The lower your margin, the higher the ROAS you need to cover the ads.
What to watch out for
Enter your gross margin to get your own break-even figure. Other people’s targets rarely apply, because margins differ so much.
Frequently Asked Questions
How do I calculate ROAS?
Divide revenue by ad spend. 8,000 of revenue from 2,000 of ads is 4.00×, which is the same as 400%.
What is break-even ROAS?
One divided by your gross margin. At a 40% margin it is 2.50×, and at a 25% margin it is 4.00×.
What is the difference between ROAS and ROI?
ROAS divides revenue by ad spend. ROI uses profit after costs, so it shows whether the campaign made money.