Markup vs Margin Calculator
Converts between markup and margin, so you can see that both describe the same sale.
Share sends a link that reopens these numbers. Copy details pastes the full breakdown as a list.
The formula
margin = 100 × markup ÷ (100 + markup) markup = 100 × margin ÷ (100 − margin)
Both describe the same profit. Margin divides it by the selling price and markup divides it by the cost, with both percentages written as whole numbers, so 50 means 50%.
What to watch out for
Check which figure a supplier, buyer or report means before you compare them, as the same sale gives two different percentages.
Frequently Asked Questions
Why is markup higher than margin?
The profit is the same, but cost is a smaller number than the selling price, so the percentage comes out higher. A 50% markup is a 33.33% margin.
What markup gives a 40% margin?
66.67%. Adding 40% to the cost only gives a margin of 28.57%.
Can margin be more than 100%?
No. Margin is a share of the selling price, and profit cannot be more than the whole price unless the cost is negative. Markup has no such limit.