SaaS Metrics

MRR, churn, retention, LTV, CAC and the Rule of 40.

• CAC Payback Calculator Months to recover customer acquisition cost on a gross margin basis.
• Churn and Retention Rate Calculator Customer churn, gross and net revenue churn, and retention rate over a month, quarter or year.
• Customer Acquisition Cost (CAC) Calculator Blended and paid customer acquisition cost from your sales and marketing spend and new customers.
• Customer Lifetime Value (LTV) Calculator Customer lifetime value from ARPA, gross margin and churn.
• LTV to CAC Ratio Calculator The LTV:CAC ratio, with LTV built from ARPA, margin and churn, and CAC from spend and new customers.
• MRR, ARR and MRR Growth Calculator Monthly and annual recurring revenue from customers and ARPA, and MRR growth from new, expansion, contraction and churned MRR.
• Net Revenue Retention Calculator Net and gross revenue retention from starting revenue, expansion, contraction and churn.
• Rule of 40 Calculator Rule of 40 score from revenue growth and profit margin.
• SaaS Quick Ratio Calculator The SaaS quick ratio from new, expansion, contraction and churned MRR.